Privacy Policy

This website www.selfserene.com (the “Website”) is owned and operated by Fusion Traders LLC, USA dba as SelfSerene, registered in 1209 MOUNTAIN ROAD PL NE STE R, ALBUQUERQUE, NM, 87110, USA. Although headquartered in the United States, the Website is directed primarily at users and customers located in India. Fulfillment in India is operated by Finaca Multi Trade, registered in 007-A SRISHTI PLAZA COMMERCIAL PREMISES CHS LTD, SAKI VIHAR ROAD, POWAI, MUMBAI, 400072, MAHARASHTRA, India.

This Privacy Policy ("Policy") describes how Fusion Traders LLC (“we”, “our”, or “us”) collects, uses, stores, shares, and protects your personal information when you visit or make a purchase from [ www.selfserene.com] (“Website”).

For general inquiries, legal concerns, or customer-related questions, please contact us at: support@selfserene.com

1. Information We Collect 

We collect and process the following categories of information:

1.1 Information You Provide

• SelfSerene Account details: name, email, mobile number, password
  

• Order information: shipping address, billing name, contact number
  

• Payment data: we integrate Razorpay for secure online payments. Payment card details are never stored by us.
  

• Support and feedback: messages you send us via contact forms, email, or customer chat

1.2 Automatically Collected Information

• IP address, device type, browser, OS version
  

• Cookies and usage data (via Google Analytics)
  

• Behavioral data (pages visited, time spent, cart activity)
  

You can manage cookies through your browser. Some cookies are essential to the operation of the Website.

2. Purpose of Data Collection

We use your data to:

• Fulfill and deliver your orders
  

• Manage your account and preferences
  

• Communicate order status, support, and promotions
  

• Personalize your shopping experience
  

• Analyze traffic and improve site performance
  

• Prevent fraud, abuse, and unauthorized access
  

3. Sharing Your Information

We do not sell your personal data. We may share your information with:

• Service providers (e.g., Razorpay, hosting providers, email/SMS platforms, logistics partners)
  

• Advertising and analytics platforms (Meta, TikTok, Google)
  

• Legal authorities, if required to comply with applicable laws
  

• Business successors, in the event of a merger or acquisition
  

All partners are contractually obligated to handle your data securely and solely for the purpose we authorize.

4. International Data Transfers

Fusion Traders LLC is a company registered in the United States. As such, your personal data may be collected, processed, and stored in the United States and in other jurisdictions where our servers, service providers, or partners are located.

If you are located in India, please note that certain personal data (such as order details, contact information, and shipping data) may be shared with our authorized Indian partner for the purpose of order processing, fulfillment, and customer service. This processing will be carried out in accordance with the provisions of the Digital Personal Data Protection Act, 2023 (India), as applicable.

All data transfers and processing activities are conducted in compliance with applicable U.S. data privacy laws and, where relevant, Indian data protection regulations. We take appropriate contractual and technical measures to ensure your data is handled securely and lawfully across jurisdictions.

5. Rights of Users

Depending on your location, you may have certain rights under applicable data protection laws, including those of the United States and India. These rights may include:

• Right to Access
   You may request details of the personal data we hold about you.
  

• Right to Correction
   You may request that we correct or update inaccurate or incomplete personal information.
  

• Right to Deletion
   You may request that your personal data be deleted, subject to our legal and regulatory obligations to retain certain information.
  

• Right to Withdraw Consent
   If you have provided consent for specific uses of your data (e.g., receiving marketing emails), you may withdraw that consent at any time.
  

To exercise any of the above rights or submit a grievance, please contact us at privacy@selfserene.com

6. Data Security

We take reasonable and appropriate technical and organizational measures to safeguard your data, including:

• Secure HTTPS encryption (TLS/SSL)
  

• Access control and user authentication
  

• Cloud-based infrastructure with industry-grade firewalls
  

• Third-party compliance checks for Razorpay and Meta integrations
  

Despite our best efforts, no system can be guaranteed to be 100% secure. You are responsible for keeping your login credentials confidential.

7. Data Retention

We retain personal information as follows:

• For as long as your account remains active
  

• As necessary to complete purchases or returns
  

• As required by applicable laws (e.g., for tax or audit purposes)
  

• No longer than 5 years after your last interaction, unless required longer
  

You may request earlier deletion unless retention is legally required.

8. Marketing and Opt-Out

By registering an account or placing an order, you consent to receive:

• Transactional emails and SMS (order updates, delivery info)
  

• Promotional emails or WhatsApp messages (only if opted in)
  

You can opt out anytime by:

• Clicking the unsubscribe link in any promotional email
  

• Writing to privacy@selfserene.com 

Note: even if you opt out of promotions, we may still send you order or account-related notifications.

9. Children's Privacy

Our Website is not intended for individuals under 21 years of age. We do not knowingly collect personal data from minors. If we discover that a minor has submitted personal data, we will delete it immediately.

10. Contact Information

Fusion Traders LLC 

1209 MOUNTAIN ROAD PL NE STE R, ALBUQUERQUE, NM, 87110, United States

 Email: privacy@selfserene.com

11. Updates to This Policy

We may revise this Policy from time to time to reflect changes in law, technology, or our operations. Updates will be posted on this page with a new “Last Updated” date. Continued use of the Website constitutes your acceptance of the revised policy.

12. Consent

By using our Website , creating an account, or submitting your data, you:

• Consent to the collection, use, transfer, and storage of your data as outlined in this Policy
  

• Confirm you are 18 or older
  

• Agree to be contacted by us (unless you opt out)
  

If you do not agree, please discontinue use of the Website .